The Doggy Bag is a satirical, unrealistic but effective solution to smartphone and social media addiction — by fulfilling the needs of the addict, distracting them from negative thoughts that lead to social media use and impeding their use of social media platforms, it creates a catalyst for thought. The project was intended to bring attention to the issue of smartphone and social media addiction, whilst also being informative on how it happens, why it’s bad, and through such an outrageous “solution”, the intended idea is to create awareness, conversation and inform on facts.

Accompanying Video



Imagery campaign and information booklet lend themselves to creating a stigma around social media, and provide informative facts on how it is affecting our lives.



The Solution —

Through scientific diagrams and images of the Doggy Bag in use, we see how effective it is against impeding each of the negative characteristics that come with social media use. The Doggy Bag distracts the wearer from negative thoughts that may lead to scrolling. It creates a relationship through “bonding technology” and dissipates the need for connection through online means. And lastly it acts as a physical barrier between the wearer and technological devices, using “abberation technology”.